- Video Ads: Video ads are highly popular due to their high click-through rates (CTR) and engaging nature. According to eMarketer, mobile video ad spending in the U.S. is projected to reach $24.81 billion in the next two years. This format is effective as users' ad viewing time gradually increases over time.
- Rewarding Video Ads: This format rewards users when they watch the entire video without skipping. Unity Ads has referred to this format as the "hottest revenue generator" of our time. A study by OpenX indicates that almost 80% of users would watch a video until the end if they received a discount or reward afterward.
- Playable Ads: As the name suggests, these ads engage users through interactive gameplay elements. Users get a limited preview of the advertiser's app before being prompted with a call-to-action (CTA). This format helps reduce uninstall rates as users can assess the app's quality before committing.
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