Beyond legacy systems: commercetools and the new era of personalized digital commerce

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Jen Jones, chief marketing officer of commercetools GmbH, talks with theCUBE during commercetools Elevate about how the company is boosting shopping experiences through its unified commerce platform.

Since shoppers’ needs, tastes and preferences continually change, incremental innovation is required for better development efficiency, competitive differentiation and productivity. This signals the importance of a unified commerce platform. In the current digital era, shoppers’ expectations have gone through the roof. This is why commercetools GmbH offers a cloud-based composable commerce platform that provides enhanced […]

The post Beyond legacy systems: commercetools and the new era of personalized digital commerce appeared first on SiliconANGLE.

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